RESOURCE   Center

HOW IT'S MADE

Check out our facility and watch how a paint chip is made on the popular Discovery Channel Show "How It's Made".
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THE MAGNIFICENT SPEECHLESS LANGUAGE

Color speaks volumes, conveys emotions, and inspires by Cindy Gapter.
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LOOKING FORWARD

Coloring the future with shades of the past by Donovan Freeland.
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IMPRESSIBLE OPTIMISM

Each year forecasters and professional associations like the Color Marketing Group parse through the landscape to identify emerging themes in culture, society and the geo-political landscape. These influences are interpreted in color, pattern and design. The process is equal parts anthropology, psychology, and inspiration. In this way, color trending is a unique barometer of our collective psyche.
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COLOUR SYSTEM DESIGN PART I: DEALING WITH CHOICE

As decorative coatings colour merchandisers, perhaps our greatest obstacle in making the sale is overcoming our customers’ fear in making a colour selection. This paper examines the psychological barriers of choice and suggests how a colour system might be structured to address those needs.
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COLOUR SYSTEM DESIGN PART II: SIMPLIFYING COLOUR SELECTION

In this article, the author utilizes research on consumer interaction with in-store merchandisers as a guide for colour display layout. In addition to using wayfinding to address consumers’ psychological needs (as identified in Colour System Design Part I), the author finds that there are specific biomechanics that are equally important to the organization of colour collateral in your brand’s display.
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METAMERISM

Have you ever wondered why socks that you thought matched when you dressed at home don’t when you get out of the car at work? Colwell’s VP of Global Technical explains this phenomenon, called Metamerism, and why Colwell technical takes great pains to avoid it when matching your colors.
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